Fractional CMO for Home-Service Companies
Ready to Scale
For established HVAC, plumbing, electrical, and home-improvement businesses doing $5M–$10M+ in annual revenue.
You already have marketing vendors. You need someone to lead them.
You Have Agencies.
Who Owns the Marketing Plan?
Redemption Marketing is built for owners who have outgrown managing marketing themselves.
- Your SEO, paid media, creative, and CRM partners may each be doing their jobs
- The missing piece is executive leadership deciding what matters, where the budget goes, and how performance gets measured
- Ryan works directly with your owner or leadership team, leads your existing marketing resources, and develops the internal capabilities your business needs
- The goal is a marketing function your company can run with clear priorities, reliable reporting, and accountable people
"Marketing accountability starts here."
Ryan leads your marketing strategy, budget, agencies, and internal team with a shared scorecard connecting marketing investment to booked jobs and revenue.Three Ways to Work
With Redemption Marketing
Every engagement is built around one goal: marketing tied directly to revenue, with someone accountable for outcomes.
Your 90-Day Growth Recon
A strategy intensive that audits every vendor, reveals blind spots, and delivers a prioritized 90-day action plan before you commit to anything ongoing.
- 2-week data-gathering and prep period
- 4-hour Campaign Map Framework session
- Vendor-by-vendor performance audit
- 90-day prioritized action plan
Fractional CMO Leadership
Embedded marketing leadership involvement tailored to your scope and stage. Ryan owns the marketing plan, sets and enforces KPIs, and directs your vendors and internal team.
- Embedded marketing leadership, with involvement tailored to scope and stage
- Campaign Map delivered in first 30 days
- Weekly KPI review and sprint planning
- Full vendor oversight authority
Advisory Partnership
Ongoing strategic counsel for clients who have completed The Scout's Report or The General's Table. For operators who have done the hard work and want to keep it sharp.
- Available after Scout's Report or General's Table
- Monthly strategic advisory sessions
- On-call access for decisions and vendor reviews
Built for Established
Home-Service Operators
HVAC, plumbing, electrical, and home-improvement companies with active agencies and existing marketing spend.
HVAC-Specific Details$5M–$10M+ in annual revenue. Owners who have outgrown doing their own marketing but have not yet built an internal marketing department.
Companies operating across more than one market who need location-level visibility and coordinated vendor management.
Multi-Location DetailsWhat Clients Actually Say
"Stepping into a marketing leadership role in an industry I was still learning came with a steep learning curve. Having a structured strategy already in place accelerated everything. Rather than spending months determining where to focus, I had a clear framework, data-backed priorities, and a defensible point of view I could bring to leadership immediately. Ryan quickly earned trust and respect across the organization through his intelligence, organization, and steady temperament."
"Ryan's strategy added accountability, automation, and direction to our team. It has been transformational."
Before You Book a Call
Can Ryan lead our existing agencies?
Yes. Leading existing agencies is the primary function. Ryan sets expectations, reviews performance, and makes recommendations on scope, spend, and fit.
Can he work alongside our marketing director?
Yes. Ryan can work above, beside, or in support of an existing marketing hire depending on what your organization needs. The engagement is scoped accordingly.
What does the company own after the engagement?
The Campaign Map, reporting frameworks, vendor performance records, and documented priorities developed during the engagement remain with your company.
What happens in the first 90 days?
The first 30 days focus on access, baseline data, vendor review, and building the Campaign Map. Days 31 through 60 address priority gaps and establish reporting rhythms. Days 61 through 90 evaluate results and set the next quarter's priorities.
Ready to See What's Working and What's Not?
A 30-minute discovery call is the first step. If there's a fit, we'll outline exactly how the engagement would work for your business.
Discover Your Redemption